Chefette, Barbados’ renowned quick-service restaurant chain and a personal favorite of pop superstar Rihanna, is set to make its US debut this summer. Collaborating with Barbados Tourism Marketing Inc (BTMI), Export Barbados, and JetBlue, Chefette will be launching a food truck pop-up event in Manhattan, New York City on Tuesday, June 6, followed by a similar event in Boston on Thursday, June 8.
The anticipated food truck pop-up experience will offer a tantalizing array of Chefette’s bestsellers, including mouthwatering “wing dings,” flavorful rotis, succulent chicken tenders, and an assortment of unique dipping sauces.
Eusi Skeete, the US Director at BTMI, expressed his excitement about the partnership, stating, “No trip to Barbados is truly complete without a visit to Chefette. We are thrilled to collaborate with this iconic Bajan brand, as well as JetBlue, one of our most valued partners, to bring a taste of the east coast to Barbados and reciprocate by introducing Chefette to the east coast through experiences like this one.”
Skeete further emphasized the significance of this event, remarking, “This marks Chefette’s inaugural journey beyond the shores of Barbados, making it an extraordinary milestone. We are honored to be part of this historic moment.”
Mark Hill, CEO of Export Barbados, echoed Skeete’s sentiments, expressing his enthusiasm for showcasing and exporting the very essence of Barbados to the world. He acknowledged Chefette’s longstanding presence within the Barbadian culinary landscape, stating, “Chefette has been an integral part of the Barbadian cultural fabric for decades.”
Ryan Haloute, CEO of Chefette Restaurants, conveyed his gratitude for the partnership with BTMI and Export Barbados, underscoring the significance of this momentous pop-up event in New York and Boston. Haloute stated, “As a Chefette brand and team, we are honored to collaborate with BTMI and Export Barbados for this historic event. Chefette holds a special place in the culinary landscape of Barbados, and it is incredibly exciting to showcase this experience overseas for the very first time.”
In addition to the food truck pop-up events, BTMI will be hosting a special media event on Friday, June 9. Attendees will have the opportunity to indulge in an immersive culinary experience, where tourism executives will demonstrate why Barbados is hailed as the culinary capital of the Caribbean. This event will serve as a precursor to the highly anticipated annual Barbados Food and Rum festival, taking place in October.
The US debut of Chefette promises to be an extraordinary occasion, where Barbadian flavors and culinary traditions will captivate American taste buds, fostering a cultural exchange that celebrates the vibrant spirit of the Caribbean.