Avolta has officially launched Rihanna’s celebrated beauty lines—Fenty Beauty, Fenty Skin, and Fenty Eau De Parfum—in Bridgetown, Barbados, bringing the internationally acclaimed brand to the singer’s hometown.
Avolta will open two Fenty outlets in Barbados: one at its flagship location on Broad Street and another at Sunset Mall along the island’s west coast. Shoppers will soon have access to Fenty’s award-winning shade ranges, universal skincare products, and unique fragrances, all crafted by the iconic singer and businesswoman herself.
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These new stores mark the first Fenty presence in Barbados, Rihanna’s homeland, where she’s recognized as a national hero. Rihanna played an integral role in the planning process, ensuring every detail of the launch reflects her vision.
Enrique Urioste, Avolta’s President & CEO for Latin America and the Caribbean, expressed enthusiasm for the landmark launch: “Bringing this extraordinary brand to its founder’s hometown is truly momentous. Our team’s dedication has been pivotal in making this launch a reality. It exemplifies the creative partnerships we’re cultivating across the region. With a strong customer focus, Avolta is committed to providing memorable experiences and the latest, most exciting products. Offering Fenty Beauty fulfills all these promises.”
Vijay Talwar, Avolta’s Chief Commercial & Digital Officer, added: “Since its 2017 debut, Fenty Beauty has championed inclusivity with a range designed for all ethnicities and cultures. This dedication to diversity and sustainability aligns perfectly with Avolta’s own values, resonating especially with Gen Z and younger travelers.”
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As Fenty’s official distributor in the Caribbean, Essence Corp also played a vital role in this collaboration. Guillaume Bona, Vice President of Sales at Essence Corp, expressed satisfaction with the partnership: “We’re thrilled to work alongside Avolta in bringing Rihanna’s visionary beauty brand to Barbados.”
On November 6, the Crane Hotel in Barbados will host two Fenty Beauty Master Artistry Classes, led by Rihanna’s personal and Fenty Beauty’s global makeup artist, Priscilla Ono. Tickets are available for the sessions, which are expected to draw 150 guests each.
To build anticipation for the store openings, Avolta and the Fenty Beauty team in Bridgetown Duty Free are running a beauty raffle on Instagram (@bridgetown_dutyfree). Winners will be invited to an exclusive VIP event on November 7 at QP Bistro, one of Rihanna’s favorite spots. The event promises a live DJ, immersive brand experiences, and exclusive Fenty Beauty swag bags for its 300 attendees, including VIPs and dignitaries from across the Caribbean.
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