In a noteworthy achievement, Barbados Tourism Marketing Inc (BTMI) has clinched the title of ‘Best Tourist Board’ at the esteemed Globe Travel Awards 2024, an event organized by Travel Weekly. These awards, often compared to the Oscars in the travel industry, have been a platform for travel professionals to honor their preferred industry partners for over four decades. The selection of winners is a unique process, relying solely on votes from thousands of travel agents nationwide, which speaks volumes about BTMI’s significant contributions to the UK’s travel trade sector.
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Ian Gooding-Edghill, the Minister of Tourism for Barbados, expressed his pride in the win, attributing it to the unwavering efforts and commitment of the BTMI team in the UK. He emphasized that Barbados’ visibility on the global stage and the growth in tourism are largely due to the team’s relentless work and the critical support of travel trade partners, local tourism stakeholders, and the warm hospitality of the Barbadian people.
The award ceremony, a grand event held at JW Marriott Grosvenor House in London, saw the gathering of various tourist boards and travel companies. The BTMI team was ecstatic to receive the honor in front of an audience of over 1,200 attendees. Barbados stood out as the only Caribbean nation among the ten nominees in its category, highlighting BTMI’s exceptional efforts and creativity. The competition included notable names like Brand USA, Destination Canada, and the Greek National Tourist Office, among others.
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Cheryl Carter, the UK director for BTMI, expressed her gratitude and honor for the recognition. She reiterated that the award is a reflection of the team’s dedication and the captivating experiences Barbados offers. The commitment to promoting the island’s beauty, culture, and hospitality remains a priority for BTMI.
Barbados is renowned for its inviting atmosphere, rich cultural background, and picturesque beaches. It is committed to offering an unparalleled experience to its visitors, cementing its status as a top Caribbean destination. This recognition at the Globe Travel Awards 2024 reinforces the island’s appeal and the successful efforts of BTMI in positioning Barbados as an ideal travel locale.
Source: Barbados Today
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