The upcoming SIAL Paris 2024 will showcase 26 remarkable Caribbean brands under the ‘Absolutely Caribbean’ pavilion, featuring companies from Barbados, Haiti, Jamaica, Saint Lucia, and Trinidad and Tobago. These brands will bring a taste of the islands to the world stage, offering an array of products such as sauces, condiments, chocolate, coffee, and cakes.
The world’s largest food tradeshow, taking place from October 19-23, will give center stage to the vibrant, exotic, and diverse flavors of the Caribbean. Caribbean Export Development Agency, with support from the European Union, has curated this selection of businesses, ranging from established names to up-and-coming entrepreneurs.
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Natasha Edwin-Walcott, acting manager of competitiveness & export development at Caribbean Export, expressed her excitement about the event: “Caribbean Export is thrilled to be supporting 26 Caribbean brands at this year’s SIAL Paris. This expo offers a unique platform for these businesses to showcase the best of the Caribbean to thousands of global visitors. With a focus on quality and diversity, our goal is to ensure that these products meet European export standards.”
Visitors to the ‘Absolutely Caribbean’ booth can expect to be delighted by an array of tantalizing foods crafted from locally sourced ingredients like mango, pineapple, passion fruit, and coconut, all produced using sustainable, ethical practices.
Among the standout brands is Haitian chocolate maker Choko Lakay, which started in 2016 and now partners with over 200 female farmers to grow organic cacao. Their premium products include cocoa butter, cocoa nibs, and even chocolate soap and massage oil. Saint Lucia’s Dark Seamoss will also showcase its organic sea moss products, from health drinks to concentrated powders known for their gut-boosting and cholesterol-lowering benefits.
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Caribbean cuisine continues to rise in global popularity, especially since being highlighted as a top food trend in 2022 by the US National Restaurant Association. Research by Innova on 2024 global food trends further supports this, revealing that two-thirds of consumers are eager to explore new global cuisines, including authentic, adventurous Caribbean dishes.
The ‘Absolutely Caribbean’ booth at SIAL Paris promises to be a must-visit, offering visitors not just delicious samples but also compelling stories about the brands and their commitment to sustainability and authenticity. Industry buyers and media are invited to Booth 4 K 083 to experience the exceptional flavors and innovation that make Caribbean food truly stand out.
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