Barbadian-born international entertainer, Andre “DJ Puffy” Parris, has been officially appointed as Barbados’ newest Tourism and Culture Ambassador, marking a bold move by the island to amplify its presence on the global stage. The announcement was made during a formal signing ceremony at the Barbados Tourism Marketing Inc. (BTMI) headquarters.
This strategic partnership, a joint initiative between BTMI and the National Cultural Foundation (NCF), will run for one year and aims to position Barbados more powerfully in the minds of international audiences—especially younger, culturally curious travelers. DJ Puffy, who gained worldwide recognition after winning the Red Bull 3Style World DJ Championship, brings not only world-class talent but also an unwavering commitment to sharing his Barbadian roots through music and performance.
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“BTMI is proud to stand with Mr. Parris,” said Andrea Franklin, CEO of BTMI. “His story becomes part of our story. Through digital storytelling and global appearances, we expect this partnership to significantly raise the profile of Destination Barbados.”
The NCF, which has collaborated with DJ Puffy in the past, is equally excited about this renewed connection. CEO Carol Roberts expressed confidence in Puffy’s ability to introduce millions to the spirit of Barbados through music:
“This partnership allows us to continue our mission to promote Barbadian music on a global level. DJ Puffy embodies the rhythm, energy, and cultural richness of Barbados. He will not only reconnect the diaspora with home but also introduce global audiences to our unique vibe and musical heritage.”
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As an ambassador, DJ Puffy will serve as a cultural bridge, representing Barbados at high-profile international events and through digital platforms. His presence is expected to resonate with audiences who value authentic cultural experiences.
Reflecting on the honor, Puffy said:
“The opportunity to represent your country is something many only dream of. Nearly a decade ago, I had the honor of doing just that on a global stage. That motivation to uplift has only grown stronger. I’m incredibly proud to now be officially recognized as a Barbados Tourism and Culture Ambassador.”
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He continued:
“Barbados isn’t just where I’m from—it’s my sanctuary. A place filled with joy, pride, and resilience. Sharing that essence with the world is more than a goal; it’s who I am.”
With his dynamic presence and passion for his homeland, DJ Puffy is set to be a powerful voice for Barbados, connecting new audiences to the island’s culture, music, and warmth—one beat at a time.
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