The Caribbean Tourism Organization (CTO) has announced a groundbreaking partnership with Travel Unity, a New York-based nonprofit dedicated to promoting diversity and inclusion in travel. This collaboration marks a major milestone in the region’s ongoing effort to make tourism across the Caribbean more accessible, equitable, and environmentally responsible — ensuring that both travelers and local communities benefit from a more inclusive approach to tourism development.
By combining CTO’s regional leadership with Travel Unity’s expertise in inclusive travel strategies, the initiative aims to position the Caribbean as a global model for sustainable, accessible, and culturally enriching tourism.
View Investment Properties for Sale in Barbados
Driving Change Through Collaboration
Under a new Memorandum of Understanding (MOU), CTO and Travel Unity will work together to integrate inclusivity into every level of the tourism value chain — from policy development to on-the-ground guest experiences. Since its founding in 2016, Travel Unity has been a global leader in creating opportunities for underrepresented communities to access and enjoy travel. Together, both organizations will promote a Caribbean tourism ecosystem that embraces all travelers — regardless of background, age, or ability — while safeguarding the region’s natural and cultural assets.
Building Knowledge Through Education and Training
A key pillar of this partnership is the launch of annual webinars and industry training programs. These sessions will highlight global best practices in inclusive tourism, share success stories from across the region, and provide Caribbean tourism operators with the practical tools to serve a diverse range of visitors.
The goal is to empower tourism professionals to deliver high-quality, inclusive experiences — from accessible infrastructure and adaptive excursions to culturally sensitive service standards — ultimately enhancing the region’s appeal as a welcoming destination for all.
View Investment Properties for Sale in Barbados
Empowering the Next Generation of Caribbean Tourism Leaders
Youth engagement will play a central role in this initiative through CTO’s Nex-Gen Tourism Showcase, which prepares young professionals for leadership roles within the tourism industry. With guidance from Travel Unity, the program will now include a strong emphasis on inclusive tourism principles, ensuring that the next generation of Caribbean leaders is equipped to champion sustainability, cultural respect, and diversity in tourism.
By investing in youth education and mentorship, the partnership seeks to cultivate future leaders who will drive positive, inclusive change across the Caribbean tourism landscape.
Expanding Global Reach and Industry Collaboration
The agreement also includes plans for joint promotion and international outreach, giving Caribbean tourism greater visibility on global platforms. CTO will showcase Travel Unity’s resources — including educational materials, webinars, and community programs — while Travel Unity will highlight CTO’s regional initiatives through its global network.
This mutual exchange will connect Caribbean tourism stakeholders with international industry leaders, facilitating collaboration, policy dialogue, and the sharing of innovative ideas that align with global best practices.
View Investment Properties for Sale in Barbados
Towards an Inclusive and Sustainable Caribbean Tourism Future
This forward-looking partnership underscores the Caribbean’s commitment to redefining what sustainable tourism means — extending beyond environmental stewardship to include social and cultural inclusivity. Together, CTO and Travel Unity are paving the way for a tourism model that reflects the Caribbean’s greatest strength: its diversity.
As CTO President Neil Walters stated, this collaboration represents “a crucial step in building a tourism industry that works for everyone — travelers, communities, and future generations alike.”
Through education, innovation, and a shared vision, CTO and Travel Unity are helping ensure that the Caribbean continues to shine as a region where tourism is inclusive, responsible, and sustainable for all.
View all of our Properties for Sale in Barbados
