ANSA Motors Barbados has taken a bold step into the commercial vehicle industry, launching a new division featuring Iveco and Yale to support local businesses with cutting-edge transport and material-handling solutions. This expansion aims to provide a full spectrum of vehicles, from light-duty trucks to heavy-duty hauliers, catering to industries such as construction, logistics, and waste management.
At the official launch on Wednesday at ANSA Motors’ Wildey headquarters, company executives hailed the move as a game-changer for the local commercial vehicle sector.
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A New Era for Business Transportation in Barbados
General Manager Jane Wright expressed excitement about the latest additions to ANSA Motors’ lineup.
“I couldn’t be more elated to have Iveco and Yale as part of our brand. We take pride in offering valuable brands such as Kia, Proton, Ford, and Mazda, but beyond that, we focus on providing top-tier service and sales support,” Wright stated.
With an emphasis on customer service, expert guidance, and after-sales support, the company is committed to fostering long-term partnerships with Barbadian businesses.
Commercial Supervisor Billie June Langdon reinforced this commitment, stating, “We are not just about products—we are about partnerships. Our goal is to provide tailored solutions and expert after-sales service to keep businesses running smoothly.”
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Strengthening Regional Trade and Innovation
Already established in Trinidad and Guyana, ANSA Motors’ expansion into Barbados marks another step in strengthening regional trade and transportation networks.
Technical Service Manager Kyle Dhoray highlighted Iveco’s cutting-edge designs and fuel-efficient technology, positioning the brand as a leader in commercial transportation.
“Iveco introduces some of the most powerful trucks in their respective classes to the Barbadian market, along with alternative fuel options like CNG, LNG, and electric power. We are committed to delivering safe, efficient, and sustainable transportation solutions,” Dhoray explained.
Founded in 1975 through the merger of Fiat Veicoli Industriali, OM, Lancia Special Vehicles, Unic, and Magirus-Deutz, Iveco has built a legacy of innovation and reliability in the commercial vehicle industry.
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Regional Manager Sajid Ali-Baksh emphasized the brand’s reputation for excellence: “With 150 years of experience, Iveco remains dedicated to working alongside customers and distributors to deliver high-performance vehicles with cutting-edge technology.”
With this expansion, ANSA Motors Barbados is set to redefine the commercial vehicle landscape, offering businesses unparalleled access to advanced transport solutions and reinforcing its role as a key player in the region’s economic growth.
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