Barbadians are showing unprecedented interest in the $200 million Pierhead Project, with demand for apartments and commercial spaces exceeding expectations just two weeks after its launch. Developers report that local businesses and residents are moving quickly to secure opportunities in this landmark waterfront development.
Phase one, known as The Steel Building, is already under construction and will feature 39 apartments, a selection of retail and dining outlets, a beach club, and improved waterfront access.
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“The response has been fantastic,” a project spokesperson said. “Enquiries are currently focused on registering reservations for apartments in The Steel Building, while hospitality, tourism, and retail businesses are also expressing strong interest in leasing the ground-floor commercial spaces and the Beach Club.”
For now, interest is almost entirely local. Developers intentionally held off on overseas marketing to give Barbadians first choice, with international promotion set to begin in late 2025.
The development has also sparked excitement among smaller local operators, with fishing and cruising boats expected to return to the Careenage in the future.
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According to the spokesperson, the overwhelming demand highlights a strong appetite for Bridgetown’s revitalisation. “People want the waterfront to come alive again—not only as a residential hub but also as a centre for tourism, culture, and community life. The Pierhead is proud to be at the forefront of this renewal, which we hope will inspire further regeneration in the surrounding area.”
The Pierhead Project will roll out in three phases. After The Steel Building, House of Pillars (2027–2028) and Bridge House (2029–2031) will add another 139 apartments along with expanded commercial offerings. With limited units available, developers anticipate continued strong demand well before the overseas market is tapped.
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