The Caribbean Tourism Organization (CTO) is set to make a strong impact at WTM Latin America 2025, held in São Paulo, Brazil, from April 14-16, 2025. For the first time, the CTO will host a dedicated Caribbean Pavilion, showcasing the diverse tourism offerings of the region.
Located at Booth M90, the Caribbean Pavilion will feature representatives from key destinations, including Antigua & Barbuda, The Bahamas, Dominica, Guyana, Saint-Martin, and Turks & Caicos. The initiative serves as a strategic platform to engage with Latin American tour operators, travel agents, and media, strengthening tourism trade partnerships and driving visitor arrivals.
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Strengthening Caribbean-Latin America Tourism Ties
As Latin America emerges as a growing source market, the CTO’s presence at WTM Latin America reflects the Caribbean’s commitment to expanding partnerships and increasing air connectivity in the region. The pavilion will offer:
- Pre-arranged trade meetings to foster collaboration.
- Multilingual services for seamless engagement.
- Sustainable tourism initiatives highlighting responsible travel and conservation efforts.
“We are thrilled to participate in WTM Latin America to engage with our partners in this expanding market,” said Dona Regis-Prosper, Secretary General and CEO of CTO.
“With increasing air connectivity and growing interest from Latin American travelers, this event provides an invaluable platform for our member countries to showcase their unique attractions, investment opportunities, and tourism developments.”
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Promoting Sustainable and Experiential Travel
The Caribbean’s pristine beaches, vibrant culture, and adventure tourism continue to attract Latin American travelers seeking unique experiences. CTO’s participation will also emphasize sustainable tourism, focusing on:
- Environmental conservation initiatives
- Cultural heritage preservation
- Responsible travel programs
Building Strategic Alliances
EM Marketing & Communication, a leading destination marketing agency, played a key role in organizing this partnership. Elsa Petersen, Founder & CEO of EM Marketing & Communication, emphasized the importance of fostering long-term business relationships:
“The Caribbean Pavilion is not just about showcasing destinations—it’s about building partnerships that will drive mutual growth for both regions.”
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With thousands of industry professionals expected to attend, WTM Latin America 2025 remains one of the premier travel trade shows in the region. The CTO will also engage in media outreach, reinforcing the Caribbean’s reputation as a top-tier destination for Latin American travelers.
By leveraging this high-profile event, the Caribbean Tourism Organization aims to strengthen airline partnerships, expand market reach, and attract more Latin American visitors to the region.
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