The Caribbean Tourism Organization (CTO) has announced an exciting partnership with the Travel & Adventure Shows, a leading travel exhibition series in the United States. This collaboration aims to enhance the visibility of Caribbean destinations in major U.S. markets, reinforcing the region’s appeal as a premier travel choice for global tourists.
For over two decades, the Travel & Adventure Shows have connected over 2.7 million travelers, 16,500 travel advisors, and thousands of media representatives with more than 5,800 exhibitors worldwide. Renowned for showcasing unique destinations and immersive travel experiences, the series, held across nine prominent U.S. cities, has influenced over $7 billion in annual travel bookings.
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Through this new partnership, the CTO will participate in five major events in 2025, engaging with travel enthusiasts, industry professionals, and media in Atlanta, New York, Chicago, Dallas, and Washington, D.C. These events will spotlight the Caribbean’s diverse offerings, from breathtaking landscapes to rich cultural heritage.
“This partnership underscores CTO’s dedication to promoting the Caribbean as a vibrant and resilient travel destination,” said Dona Regis-Prosper, Secretary-General & CEO of the CTO. “The Travel & Adventure Shows provide a vital platform to connect with key audiences and highlight the region’s unique appeal.”
As part of the agreement, the CTO will host a dedicated booth at each event, offering its members exclusive benefits such as reduced booth fees and enhanced marketing opportunities.
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John Golicz, CEO and Founder of Travel & Adventure Shows, expressed his enthusiasm: “We are thrilled to partner with CTO and bring the vibrancy of the Caribbean to our attendees. This collaboration highlights the Caribbean’s essential role in the travel industry, and we’re excited to build even greater momentum together in the years to come.”
This partnership marks a significant step in cementing the Caribbean’s position as a top-tier destination for U.S. travelers.
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