Sun-starved Britons are turning their attention to far-flung destinations like Barbados, Tenerife, Mallorca, and Turkey, seeking refuge from the biting winter cold. Travel agents experienced a surge in interest on what has been dubbed ‘Sunshine Saturday,’ the first Saturday of January, marking the travel industry’s biggest sales day this year.
Among the popular long-haul destinations, the allure of Canada, Dubai, and the tropical paradise of Barbados has captured the imagination of families eager to secure school holiday dates. Barrhead Travel, based in Glasgow, reported a remarkable 20% increase in bookings compared to the previous year, citing a heightened demand for both traditional getaways and cruise travel, with Southampton and Miami emerging as favored departure points.
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Jacqueline Dobson, the CEO of Barrhead Travel, noted the unprecedented level of activity, stating, ‘Phones have been ringing non-stop, and footfall in-store has been high.’ The travel company anticipates sustained high demand throughout the month, attributing the surge to an enthusiastic response to January sales and flexible payment options.
As the UK faces the prospect of Arctic air bringing substantial snowfall and sub-zero temperatures, the rush to book winter escapes is evident. London Heathrow Airport reported a 29% increase in passenger numbers, reaching a total of 79.2 million in the past year, including a record-breaking 6.7 million in December alone.
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While chilly and dry conditions persist in the UK under the influence of high pressure, Britons are not only seeking escape from the cold but also grappling with weather-related challenges. The Met Office anticipates a ‘resurgence in really cold weather through the weekend,’ prompting health alerts and warnings. Meanwhile, the charity Age UK highlighted the challenges faced by older individuals during this period, compounded by flooding, the cost of living crisis, and pressures on the NHS.
As Britons dream of sunny getaways, the surge in holiday bookings reflects a collective desire to trade winter blues for the warmth of tropical destinations like Barbados. Whether it’s a beach retreat or a cruise adventure, the quest for winter sun is driving travel plans and setting the tone for a year of anticipated growth in the travel industry.
Source: Daily Mail UK
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