On August 23, 2024, at the CAPA Airline Leader Summit for Latin America & the Caribbean, Rosa Harris, Chairman of the Caribbean Tourism Organisation (CTO), emphasized the increasing demand for premium and luxury travel across the Caribbean region. Harris remarked that there is currently “a lot more money” in the Caribbean travel market, highlighting the need for the tourism sector to strategically target high-end travelers.
The CAPA Airline Leader Summit, a cornerstone event for the regional aviation market, gathered industry leaders to discuss key issues affecting aviation and tourism in the Latin American and Caribbean regions. One of the prominent themes was the growing interest in luxury travel, which has seen a significant rise as the market recovers and evolves post-pandemic. Harris’s remarks underscored the need for the Caribbean tourism sector to focus on capturing this lucrative market segment by refining their marketing strategies to appeal directly to affluent travelers.
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The summit also addressed other vital topics, such as regional tourism outlooks, aviation infrastructure challenges, and the development of sustainable travel networks within the Caribbean. The discussions at the event highlighted the broader trend of increasing demand for exclusive travel experiences, aligning with the observations made by Harris​.
This shift toward premium travel offers the Caribbean tourism industry a valuable opportunity to capitalize on the growing interest in luxury vacations, further boosting the region’s economic recovery and long-term growth.
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