One of the leading law firms in Barbados, Clarke Gittens Farmer, has rebranded itself as CGF, marking a major step forward in its evolution. This rebranding includes a fresh new logo, a modern website, and a strategic move to a “.law” domain, underscoring the firm’s commitment to leadership in the Caribbean legal landscape.
Central to this rebranding is the establishment of CGF Advisory Services Ltd, a separate unit providing specialized advisory and process-management services. This new division will support clients in areas such as human resources management, industrial relations, regulatory compliance, and insolvency, further enhancing the firm’s comprehensive legal offerings.
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Managing Partner Ramon O. Alleyne, SC, emphasized the significance of this rebrand: “This marks the most substantial evolution of our brand since the 2002 merger. It honors the legacy of our founding partners while harnessing the energy of our current legal team, reinforcing our standing as Barbados’ premier multidisciplinary practice.”
Leading the rebranding effort, Partner Savitri St. John highlighted the strategic focus behind the relaunch: “Our new brand reflects a people-centered approach to law, reinforced by our website and a refined visual identity. Every aspect of the rebrand reaffirms our commitment to our clients’ best interests and to positively impacting society.”
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Founding Partner Stephen Farmer, SC expressed pride in the firm’s ongoing evolution: “I am incredibly proud of the work that Ramon, Savitri, and the team have accomplished. This rebrand not only solidifies CGF’s leadership in Barbados but also sets the stage for its continued growth across the Caribbean.”
The rebranding initiative also included engagement with key clients and stakeholders, underscoring CGF’s dedication to continuous innovation, client-focused service, and creating future growth opportunities for Barbadian legal professionals.
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