Rihanna, the global superstar and beauty mogul, has been unveiled as the new face of Dior’s iconic J’Adore fragrance, marking a significant shift in the brand’s history. This announcement was made on September 1, 2024, through a captivating campaign film directed by the acclaimed Steven Klein. The campaign sees Rihanna replacing Charlize Theron, who had been the face of J’Adore for two decades.
In the visually stunning short film, Rihanna embodies the spirit of J’Adore in a dazzling golden gown, gracing the halls of the Palace of Versailles. The campaign, set to her 2016 hit “Love on the Brain,” showcases the singer as she confidently strides through the Hall of Mirrors, ultimately delivering the line, “Your dreams, make them real,” into the camera.
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Rihanna’s collaboration with Dior marks a significant moment for both the brand and the artist. Hailing from Barbados, Rihanna has become a global icon, not only for her music and fashion but also for her role as a cultural ambassador for her home country. Her rise from a small island in the Caribbean to the global stage mirrors the values of independence, strength, and resilience that the J’Adore fragrance represents. This partnership is not Rihanna’s first with Dior. In 2015, she made history by becoming the brand’s first Black ambassador, starring in the Secret Garden campaign also set at Versailles.
The J’Adore fragrance, known for its luxurious blend of floral and fruity notes, including ylang-ylang, jasmine grandiflorum, and Turkish Damascus rose, has been a staple in Dior’s lineup since its launch in 1999. Under the creative direction of Francis Kurkdjian, the fragrance has evolved, with Rihanna’s involvement marking a new chapter for the brand. Kurkdjian emphasized that the campaign aimed to merge the timeless elegance of J’Adore with contemporary elements, making it a symbol of modern femininity.
Rihanna expressed her deep connection to the fragrance, stating, “This scent, that I have known and loved for so long, means so much to women. It is more than a perfume; it is a companion and a reference.” Her involvement in the campaign not only highlights her personal affinity with the brand but also her influence in redefining beauty standards globally.
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