Barbados is taking a more personal approach to destination marketing with the launch of “Barbados Remembers Your Name,” a new global campaign from Barbados Tourism Marketing Inc. (BTMI) that celebrates the relationships and familiar connections that bring travellers back to the island. Launched in September 2026, the campaign moves beyond traditional images of beaches, resorts and attractions to...
For travelers in Boston looking for a Caribbean escape, Barbados is offering a particularly compelling reason to make the trip this September. JetBlue’s nonstop Boston-Barbados service, combined with the island’s hosting of the decisive stages of the 2026 Caribbean Premier League, gives visitors an opportunity to pair a week in the Caribbean with some of the region’s biggest cricket...
Barbados’ all-inclusive resort scene continues to evolve with the reopening of Turtle Beach, Barbados, A Tribute Portfolio All-Inclusive Resort, bringing a refreshed all-suite experience, new dining concepts and expanded family amenities to the island’s popular South Coast. The resort is now part of Marriott International’s Tribute Portfolio and Marriott Bonvoy, adding another Barbados property...
Barbados is increasingly appealing to travellers who want the freedom of an independent getaway without sacrificing the experiences, service and social atmosphere associated with a luxury Caribbean holiday. Two of the island’s established South Coast resorts, Sea Breeze Beach House and O2 Beach Club & Spa, are putting that idea at the centre of new offers designed around solo travel and more...
Barbados once again captured worldwide attention as global music and fashion icon Rihanna made a dazzling return to Grand Kadooment Day, the grand finale of the island's iconic Crop Over Festival 2026. Wearing one of her most elaborate carnival costumes to date, the Barbadian superstar celebrated her homeland's rich cultural heritage while reminding the world why Crop Over remains one of the Caribbean's...
August is one of the most exciting months to visit Barbados. While the island bids farewell to the vibrant Crop Over Festival, the celebrations continue with world-class sporting events, comedy shows, diving experiences, horse racing and international competitions that keep the island buzzing throughout the month. Whether you're planning a family holiday, a romantic escape or an adventure-filled...
For decades, Barbados has been recognised for its stunning beaches, warm hospitality and luxury resorts. Today, however, the island is earning equal recognition for something far more authentic - its cuisine. As global travellers increasingly seek meaningful cultural experiences, Barbados is positioning itself at the forefront of the Caribbean's culinary tourism movement, transforming local food, rum...
Barbados is experiencing one of its busiest tourism periods of the year as the Crop Over Festival pushes hotel occupancy close to capacity across many of the island's most popular destinations. With thousands of international visitors arriving for the island's signature cultural celebration, accommodation providers, restaurants, transportation companies and tourism businesses are all benefiting from the...
Barbados is entering a new chapter in its tourism and economic development, with Prime Minister Mia Amor Mottley declaring the island has moved beyond economic recovery and into a new phase of sustainable, tourism-led expansion. Speaking at the official opening of the Royalton Vessence Barbados in Holetown, St. James, the Prime Minister described this next stage as "Tourism 3.0"—a strategy focused on...
Barbados continues to reinforce its status as one of the Caribbean’s top-performing tourism destinations as Connect Barbados 2026 brought together a record number of global travel buyers, tour operators, and tourism stakeholders for the island’s flagship trade event. The annual business-to-business platform served as a major opportunity to strengthen international partnerships, expand travel...