Royal Caribbean Group is experiencing robust momentum across its cruise brands, with guest demand and onboard spending showing notable growth heading into 2025, according to the company’s latest quarterly update.
In the second quarter alone, Royal Caribbean delivered vacations to 2.3 million guests—marking a 10 percent increase over the same period last year. The company also reported load factors of 110 percent, fueled by strong interest in both legacy ships and new vessels like the Star of the Seas.
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“Demand for our portfolio of brands and our industry-leading experiences continues to accelerate,” said Royal Caribbean Group President and CEO Jason Liberty. “We’re focused on not only meeting expectations today, but also anticipating where future demand is heading.”
The cruise giant noted especially strong performance from its digital channels, with increased last-minute bookings and higher spending on pre-cruise purchases. Onboard revenue also exceeded previous years, supported by higher guest participation and stronger pricing in key categories.
Looking ahead, booking trends for 2025 and 2026 are tracking with historical norms, but at higher price points—a signal of continued appetite for experience-driven travel and more spontaneous booking behavior.
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The company’s growth strategy is further supported by the early success of new ventures, including the upcoming Celebrity Xcel and the Royal Beach Club in The Bahamas, which is scheduled to open later this year.
“Our investments in new ships and land-based destinations are clearly resonating,” Liberty added. “As traveler expectations shift, we’re staying ahead of the curve with bold, guest-focused experiences.”
Royal Caribbean’s positive momentum reflects both a rebound in global travel and a strategic focus on innovation, which the company says will continue to shape its long-term growth.
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