Barbados’ Minister of Tourism, Ian Gooding-Edghill, has reaffirmed the vital role of tourism in preserving both peace and identity across the Caribbean. Speaking at the opening ceremony of the State of the Tourism Industry Conference (SOTIC) 2025 on October 1, his remarks carried added weight against the backdrop of rising geopolitical tensions in the southern Caribbean.
Recent disputes involving Guyana, Trinidad and Tobago, the United States, and Venezuela have underscored the fragility of regional stability. As Washington increases its campaign against Venezuelan-linked drug trafficking networks and deploys naval vessels to Caribbean waters, concerns grow that a broader conflict could threaten the region’s long-standing reputation as a peaceful haven.
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Gooding-Edghill, echoing sentiments expressed by Prime Minister Mia Mottley, emphasised that peace is more than a political stance — it is the foundation of the Caribbean’s tourism product.
“Visitors aren’t just buying a vacation; they’re investing in an escape to a peaceful sanctuary,” he said. “In a world marked by instability, the Caribbean offers a promise of safety, stability, and harmony. This commitment to peace makes our islands more attractive and secure destinations, directly enhancing our competitive edge.”
The minister further argued that the Caribbean brand extends well beyond “sun and sand.” He urged regional leaders to strategically amplify the voices of cultural icons, sports stars, musicians, artists, and global influencers as powerful ambassadors who can authentically showcase the spirit of the islands.
“We have underutilised the power of the Caribbean brand,” he noted. “By sharing authentic stories, rooted in creativity and resilience, our ambassadors can move us beyond generic marketing and create deep, emotional connections with global audiences.”
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Tourism, Gooding-Edghill reminded, is not simply an economic engine but a reflection of Caribbean identity.
“Tourism has long been the backbone of our economies, but more than that, it is the lifeblood of our identity as Caribbean people,” he said. “When we talk about reimagining tourism, we are, in essence, talking about reimagining our future.”
As the conference continues, his message set the tone for dialogue on how the region can safeguard its peaceful reputation while elevating its cultural influence on the global stage.
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