The Caribbean’s most important travel industry event returns from May 18–22, 2025, as the Caribbean Travel Marketplace (CTM) once again brings together the leading voices shaping the future of regional tourism. Hosted this year in Antigua and Barbuda, the event serves as a powerful platform for networking, business development, and innovation — with a spotlight on the entire Caribbean as a united tourism powerhouse.
Organized by the Caribbean Hotel and Tourism Association (CHTA), CTM connects regional suppliers with global buyers, showcasing the Caribbean’s diverse destinations, rich culture, and world-class hospitality.
View Investment Properties for Sale in Barbados
A Hub for Business and Growth
CTM 2025 will welcome hoteliers, tour operators, travel advisors, destination marketing organizations, and tourism officials from across the region and around the world. With a packed agenda that includes the Caribbean Travel Forum, Responsible Tourism Day, and the debut of the Direct Booking Summit (Caribbean Edition), the event offers a high-level space for decision-makers to connect, share insights, and build long-term partnerships.
The Marketplace plays a critical role in driving bookings, increasing visibility for Caribbean destinations, and opening new routes to market through collaboration and strategic alignment.
Direct Bookings in Focus
New for 2025, the Direct Booking Summit on May 22 will provide hoteliers with practical tools and strategies to increase direct revenue, optimize online channels, and boost profitability. In partnership with Triptease, the summit features expert-led workshops, interactive sessions, and networking designed to help Caribbean properties compete more effectively in the digital space.
View Investment Properties for Sale in Barbados
Expanding Market Reach
CTM continues to see strong international interest, with growing participation from both traditional and emerging markets. The expansion of airlift into the region is driving greater access, encouraging travelers from countries like Germany and Argentina to explore the Caribbean’s offerings. This growing connectivity is key to attracting new demographics and strengthening the region’s tourism economy.
Responsible Tourism in Action
Responsible Tourism Day, which opens the week on May 18, will focus on sustainability, environmental leadership, and community-based tourism. Caribbean destinations are increasingly committing to eco-friendly practices, and this day offers industry professionals the chance to engage with local projects and support efforts that give back.
View Investment Properties for Sale in Barbados
The Caribbean’s Collective Advantage
While each island offers something unique, events like CTM reinforce the Caribbean’s strength as a unified region. Through initiatives that promote regional airlift, sustainability, innovation, and resilience, the Caribbean is positioning itself to not only recover — but lead — in a shifting global travel landscape.
Tourism Trends to Watch in 2025
According to CHTA, several trends are shaping Caribbean travel this year:
- Expanded Air Connectivity: More flights from new and existing markets are fueling demand and ease of access.
- Event and Experience-Based Travel: Cultural festivals, sporting events, and culinary experiences are drawing travelers across seasons.
- Sustainable and Regenerative Tourism: Eco-conscious travelers are supporting destinations that prioritize the planet and local communities.
- Authentic, Local Experiences: More visitors are seeking immersive, off-the-beaten-path adventures that connect them with the Caribbean’s heritage and spirit.
With new initiatives, fresh opportunities, and rising global interest, Caribbean Travel Marketplace 2025 promises to be a defining moment for the region’s tourism future.
View all of our Properties for Sale in Barbados
