Princess Hotels & Resorts is making a significant impact on Jamaica’s tourism industry, offering luxury weddings, premium events, and world-class hospitality just months after opening.
A Strong Start in the Luxury Market
Since launching operations two months ago, Princess Hotels & Resorts has already secured 100 wedding reservations and over 60 group bookings for 2025. This rapid success highlights its growing reputation as a premier destination for high-end travel experiences in Jamaica.
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A Unique Destination for Weddings
Speaking at the FITUR 2025 International Tourism Conference in Madrid, Spain, Marc Pelfort, the regional group director of sales and marketing, emphasized the resort’s exclusive wedding island in Green Island, Hanover. This private venue, designed specifically for wedding celebrations, provides couples with a picturesque Caribbean backdrop for their special day.
The Caribbean’s destination wedding industry has been growing steadily, valued at $4.4 billion in 2022, with projections estimating it will reach $17.3 billion by 2033. Recognizing this trend, Princess Hotels & Resorts is tapping into this market by offering a one-of-a-kind wedding experience.
Expanding into Business and Event Tourism
In addition to leisure travelers, the resort is also attracting corporate groups and event planners. With 65 group bookings secured, its newly built convention center is set to become a sought-after venue for conferences, executive retreats, and business gatherings. The facility features multiple breakout rooms, a capacity of over 1,000 attendees, and a sky terrace with views of the bay and overwater villas.
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A Resort Designed for Every Traveler
Princess Hotels & Resorts caters to a wide range of guests with two distinct accommodation options:
- Adults-Only Luxury: A sophisticated retreat with 410 high-end suites, perfect for couples and honeymooners.
- Family-Friendly Fun: A separate wing featuring 590 spacious rooms and a large aquatic park, ideal for families seeking an exciting vacation experience.
This dual-concept approach allows travelers to tailor their stay to their preferences, whether they seek relaxation or adventure.
Enhancing Jamaica’s Tourism Appeal
The resort is attracting visitors from North America, Latin America, and Europe, further solidifying Jamaica’s status as a top global travel destination. Looking ahead, plans for an on-site casino aim to add a new layer of entertainment, drawing even more international guests.
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By combining luxury accommodations, top-tier event spaces, and unique attractions, Princess Hotels & Resorts is not only elevating the island’s hospitality industry but also setting a new standard for Caribbean tourism.
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