The Barbados Tourism Marketing Inc (BTMI) has officially launched its highly anticipated summer campaign for 2024, titled “Find That Feeling,” aimed at showcasing the unique and diverse experiences the island has to offer. The announcement was made by Marketing Director Anderson King during the Barbados Hotel and Tourism Association (BHTA) quarterly conference at the Hilton Barbados Resort.
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King shared insights into the upcoming summer period, emphasizing the excitement surrounding various national and international events, including the 2024 Cricket World Cup, Crop Over, and We Gatherin. He encouraged local businesses to collaborate with the BTMI, offering them a stimulus package and a valuable opportunity to showcase their distinctive offerings.
The core focus of the summer campaign revolves around capturing the emotions and sensations that people experience while on vacation. King highlighted the campaign’s mission, stating, “What makes a holiday memorable are the experiences that create lasting memories and emotional attachments.” He emphasized the range of feelings, from the sense of escapism in a blissful paradise to the joy of reuniting with long-distance loved ones.
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Throughout the campaign, the BTMI’s international teams at travel booths will spotlight Barbados’ culinary delights, dining experiences, wedding offerings, Bajan culture and festivals, sporting activities, heritage and natural attractions, as well as community, family, and the sense of belonging. The island’s beauty and luxurious features will also be prominently showcased.
King underscored that while Barbados has diversified its tourism offerings, the BTMI remains committed to promoting the island’s primary proposition of sun, sea, and sand. Referring to a recent ranking survey, he noted that the beach still holds the top spot as the most beloved feature, with a sentiment score of 53 percent.
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