The Caribbean Hotel and Tourism Association (CHTA) proudly introduces its revolutionary guidebook, “Artificial Intelligence Transformation Guide for Caribbean Tourism.”
This groundbreaking project, led by the CHTA Technology Task Force, represents a major milestone as the first AI-focused guidebook released by a regional Hotel and Tourism Association.
Authored by Christus Gill with the support of AI technology, this guidebook is a pioneering step towards integrating artificial intelligence (AI) within the Caribbean tourism sector, setting a new benchmark for technological advancement and innovation.
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Inspired by the World Travel and Tourism Council’s (WTTC) “Introduction to Artificial Intelligence (AI) Technology: Guide for Travel & Tourism Leaders,” CHTA has developed a comprehensive resource for industry stakeholders. The AI Guidebook offers vital insights and best practices tailored to the distinct needs of Caribbean tourism. It highlights the numerous benefits of AI adoption and addresses potential challenges and concerns.
Sanovnik Destang, Executive Director of Bay Gardens Resorts and Chair of the CHTA Technology Task Force, expressed his excitement about this innovative tool: “The AI Transformation Guide for Caribbean Tourism opens up a new realm of possibilities for our industry. By integrating AI technologies, we can significantly enhance guest experiences, improve operational efficiencies, and push the boundaries of what Caribbean tourism can achieve.”
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The guidebook was developed through the collaborative efforts of prominent industry professionals from various parts of the Caribbean, all serving on the CHTA Technology Task Force. Leading this initiative was Chairperson Sanovnik Destang from St. Lucia, alongside Co-Chairperson Christus Gill, also from St. Lucia. Other key contributors included Yatsuri Marshall from St. Lucia, Brian Broomes and Jamal Griffith from Barbados, Jeremy Jones from Jamaica, and Lisa Hamilton from the U.S. Virgin Islands. Kjerstin Carlson served as the CHTA Liaison, ensuring smooth coordination among the team.
The guide delves into Generative AI and other AI technologies, providing customized insights and strategies for the Caribbean hospitality and tourism sectors. It addresses challenges and ethical considerations, showcasing AI’s potential to transform travel by combining innovation with creativity. The CHTA Technology Task Force also plans to release a follow-up guidebook featuring case studies of AI implementation in Caribbean hotels and tourism companies.
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