The Caribbean Hotel and Tourism Association’s premier event, CHIEF, returns to Miami from November 18-20, hosted at the Kovens Conference Center.
The “Caribbean Hospitality Industry Exchange Forum,” known as CHIEF, is a high-profile event bringing together Caribbean hoteliers, tourism experts, and industry stakeholders. This year’s theme, “Keeping It Real: Amplifying Caribbean Tourism through Authenticity, Integration, and Immersion,” highlights the demand for genuine, unique travel experiences.
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“Today’s travelers seek far more than simply ‘Sun, Sea, and Sand.’ They desire immersive, bespoke experiences that capture the true spirit of the Caribbean,” stated Vanessa Ledesma, Chief Executive Officer of CHTA. “Our region’s rich cultural diversity stands as its greatest strength, positioning authenticity as the ultimate differentiator. Through a focus on culture, diversity, personalization, and innovation, CHIEF’s sessions will equip Caribbean businesses to harness emerging trends, delivering unforgettable experiences that resonate with discerning, experience-driven travelers.”
The event will feature sessions on marketing, revenue growth strategies, sports tourism, and technology. Attendees will also enjoy the return of the celebrated Taste of the Caribbean event, where culinary teams from across the region compete in an interactive, spirited culinary showdown.
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