SITE Classic 2025 is set to be one of the most significant gatherings for senior incentive travel professionals, combining immersive education, purposeful networking, and unforgettable cultural experiences. From August 25–28, 2025, the Ritz-Carlton Maui, Kapalua will host over 270 global leaders — including 85 hosted buyers and 170 suppliers — for four transformative days of innovation, collaboration, and discovery.
With participants from countries spanning Barbados, Austria, Australia, Brazil, Canada, the Bahamas, and beyond, SITE Classic 2025 underscores the truly international scope of the incentive travel industry.
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The event will feature critical discussions on sustainability, inclusivity, and the role of technology in shaping the future of incentive travel. Attendees will also enjoy cultural excursions and authentic Hawaiian storytelling, immersing themselves in Maui’s heritage while building stronger professional and personal connections.
Why SITE Classic Matters
More than a conference, SITE Classic offers senior executives and industry changemakers the chance to forge meaningful business partnerships. Highlights include:
- The first preview of the 2025 Incentive Travel Index
- Peer-led workshops addressing emerging trends
- Co-creation of the SITE Classic white paper, a blueprint for the industry’s future
- Exclusive networking events and cultural excursions across Maui
- Live and silent auctions supporting global charitable causes
The South Pacific Advantage
Maui itself adds a special dimension to SITE Classic. The Ritz-Carlton Maui, Kapalua provides the perfect setting — breathtaking views, authentic Hawaiian culture, and access to world-class excursions like Waiʻanapanapa State Park, Hana Lava Tube, and the Keʻanae Peninsula. Attendees will experience incentive travel at its best: blending business, culture, and the natural beauty of one of the world’s most inspiring destinations.
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Who Should Attend
SITE Classic 2025 is tailored for:
- C-suite executives and leaders in incentive travel
- Hosted buyers seeking innovative suppliers
- Global suppliers in hospitality, DMCs, transportation, and gifting
- SITE members and professionals driving change in the sector
With its blend of education, cultural immersion, and strategic networking, SITE Classic 2025 promises not just to shape the conversations of today but to define the future of incentive travel worldwide.
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