Barbados has once again claimed the spotlight on the regional stage, earning the title of Caribbean’s Leading Wedding Destination for the second consecutive year at the World Travel Awards (WTA) Caribbean & North America Gala Ceremony 2025.
The prestigious event, hosted on October 4 at Sandals Grande in Saint Lucia, brought together the Caribbean’s top travel and tourism professionals for a night celebrating excellence and achievement across the region.
In a statement following the win, the Barbados Tourism Marketing Inc. (BTMI) expressed pride in the island’s continued recognition, describing it as a testament to Barbados’ reputation as the ultimate destination for couples seeking a memorable wedding experience.
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Cheryl Carter, Chief Operations Officer at BTMI, said:
“Barbados is deeply honoured to receive this recognition as the Caribbean’s Leading Wedding Destination. This award reflects the pride our nation feels when welcoming couples to begin their journey together. The creativity and expertise of our wedding planners ensure that every ceremony—whether intimate or grand—is a unique and unforgettable occasion.”
Carter added that Barbados’ blend of breathtaking landscapes, elegant venues, and world-class hospitality continues to make it one of the most desirable places in the world to say “I do.”
The 2025 award marks another milestone for the island, reinforcing its standing as a romantic haven for both local and international couples. From barefoot beach ceremonies to lavish celebrations in historic great houses, Barbados’ versatility and charm continue to captivate visitors year after year.
Graham Clarke, Director of BTMI’s Caribbean department, noted that the island’s success comes amid strong competition from neighbouring destinations:
“We’re thrilled to see the title remain in Barbados this year. This honour highlights the hard work and dedication of our tourism partners, who help make every wedding celebration truly special.”
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WTA founder Graham Cooke praised Barbados and the other winners for setting high standards within the industry:
“Our winners are stellar examples of tourism excellence, raising the benchmark for travel and hospitality across the region.”
Since its inception in 1993, the World Travel Awards have stood as the gold standard in global tourism, recognising destinations and organisations that consistently deliver exceptional experiences.
With this back-to-back victory, Barbados continues to shine as the Caribbean’s top choice for destination weddings – a place where romance, culture, and natural beauty come together in perfect harmony.
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