Barbados is strengthening its appeal as a premier destination for weddings with the launch of All Aisles Lead to Barbados, a new promotional campaign by the Barbados Tourism Marketing Inc. (BTMI) in partnership with JetBlue and five of the island’s leading resorts.
The initiative offers engaged couples meaningful incentives to say “I do” in Barbados, including complimentary JetBlue flights for the bride and groom and a free five-night stay at a participating hotel. The promotion is open for entries from now through March 31, 2026, via allaislesleadtobarbados.com and visitbarbados.org.
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To qualify, couples must be planning a wedding in Barbados with at least 30 guests. Successful applicants will benefit from flexible travel windows between January 1, 2026, and March 31, 2027, allowing ample time to plan a destination celebration that suits their schedule.
The campaign targets newly engaged couples and the travel advisors who assist them, reinforcing Barbados’ reputation as a romantic, culturally rich, and year-round wedding destination. Beyond the scenic beaches, the programme highlights the island’s ability to deliver seamless, well-supported celebrations.
On the ground, destination management companies will provide couples with enhanced planning services, resort perks, VIP touches and end-to-end coordination to ensure weddings are smooth, personal and stress-free.
Participating hotels include The Crane Resort, O2 Beach Club & Spa, Sea Breeze Beach House, Waves Resort & Spa, and Wyndham Grand Barbados Sam Lord’s Castle, offering a range of luxury settings across the island.
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“This promotion brings Barbados’ romance story to life in a very tangible way,” said Peter Meyers, Director of BTMI USA. “Today’s couples want destinations that combine natural beauty, authenticity and ease of planning. This programme shows that Barbados delivers all three — effortlessly.”
JetBlue also welcomed the collaboration. “We’re excited to partner with Barbados to showcase what makes the island so distinctive and memorable,” said Stephanie Evans Greene, JetBlue’s Senior Vice President of Marketing and Brand. “This campaign gives our customers the opportunity to celebrate life’s most meaningful moments while creating unforgettable memories with those they love.”
With complimentary flights, luxury stays and expert support, All Aisles Lead to Barbados positions the island as one of the Caribbean’s most compelling destinations for weddings, honeymoons and milestone celebrations.
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