Barbados is set for a major transformation in its hotel landscape, with approximately BDS$1.8 billion now committed to six large-scale developments, a move expected to generate over 4,000 permanent roles and thousands of construction positions.
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Key Developments in the Pipeline
BHTA chairman Javon Griffith announced several flagship projects for 2025 and beyond:
- Royalton Chic & Blue Monkey Hotel and Beach Club on the west coast
- Indigo Hotel on the south coast
- New Beaches Barbados resort in Heywoods, St Peter (groundbreaking late 2025, opening spring 2026)
- Hyatt ZIVA on Lower Bay Street
- Odyssey Hotel (180 rooms) on Maxwell Coast Road, Christ Church
- Montage Hotel, taking over the former Paradise Beach Hotel site at Black Rock
Additional projects like the Sandals resort and Pendry Hotel are also fueling optimism, expected to boost employment by more than 6,000 jobs across construction and operations by 2027.
Tourism on the Rise
In 2024, Barbados welcomed a record 704,340 stay-over visitors, a 10.6% jump from 2023 and 816,400 cruise visitors, marking a 24.5% increase. Key drivers include expanded air routes, with airlines like American, Delta, United, and British Airways adding seasonal capacity . As of mid‑February 2025, hotel occupancy averaged 81%, and some properties reported over 90% occupancy.
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Strategic Focus for Continued Growth
Griffith emphasized BHTA’s 2025 strategy is to address labour shortages, improve sustainability practices, advocate for green-tech incentives, and strengthen infrastructure planning and tourism zoning.
Positioning on the Global Stage
Barbados is bolstering its position as a premier luxury destination by attracting high-end resorts and deepening air connectivity. With projects like Marriott’s Autograph Collection and Tribute Portfolio set for 2026, the nation is broadening its appeal across accommodation tiers.
With new resorts under development, rising visitor numbers, and a focus on workforce sustainability and green growth, Barbados is gearing up for a transformative 2025–26 tourism cycle.
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